Thursday, September 22, 2011

How not to write an email

I sign up for industry emails and it appears they sell the lists so I get the odd call and or email from sales people. This is an unsolicited email and a prime example of how not to send an email.

I feel for the rep. Likely I wasn't the only potential lead he burned with this poorly cut and paste form letter.

The lesson here? Test your form emails before you send them or set your send receive to delay by a few minutes so you can catch emails before they actually get sent.

I hope this isn't an example of how Sugar CRM works!



No comments: